HELLO. I am Cherry, and I like making things look gooooooood.
I've always had an eye for layout, an affinity for letterforms and a fascination with branding. With a strong background in theatre and live performance, I thrive in public speaking and presentation, making me the designated client proposal leader in most projects.
I am a classic ENFP through and through (as cheesy as personality tests are, this eerily describes me)! I work best as part of a team/collaboration where EVERYONE's input is appreciated and I always see the "big picture" making me great at producing long-term marketing campaign ideas.
Although digital art is my bread and butter, I take great pleasure in the fine arts therefore I continue to explore my talents in drawing and hand building.
Without branding, a company knows what they do but not who they are. For this fledgling non-profit theatre festival, I wanted to create a brand that would be meaningful on many levels. My research sent me wading through symbols of the south; something that could represent Georgia. While reading up on my facts and trivia, I discovered that Georgia's state insect is the honey bee! The correlation between the cooperative community of honey bees and the kind of community we wanted to build for the independent arts in Atlanta immediately clicked, and the brand was born.
I have designed or overseen every print and web aspect of the organization since the Executive Director and Director of Development began shopping the idea to potential partners and sponsors in 2010. Being the Design Director for the Atlanta Fringe is a great adventure full of opportunities to hone my skills as a designer. It is my honor to be a part of such a worthwhile organization run by some of the most hardworking and passionate individuals in Atlanta.
Cindy Cole Fine Homes is a real estate company in Destin, Florida specializing in luxury condos and beach homes. To compete with the many real estate options in the popular vacation town, the company decided to rebrand with a younger, more trendy look. The Marketing Director, Brooklyn Cole, approached me with a new high-end logo they had recently acquired and asked me to design a new direct mailer based on it.
Their new logo reminded me of the fashion industry and runway models clutching designer purses—that was the inspiration for the colorful, youthful postcard I designed for them. I included a pattern made out of color versions of their new logo, similar to trendy Louis Vutton patterns. The clients were so pleased with the postcard that they decided to commission an ad design for the local monthly real estate digest in the same style. Brooklyn also requested my services for an outside venture, Free Cuisine, where she is an advocate and coach for gluten/allergy-free lifestyles.