SUNBELT RENTALS
Environmental Design
Project: Sunbelt Rentals interior update.
Objective: To create an environmental graphic system for Sunbelt Rentals — signage, murals, digital tool displays, etc. — that turns its commercial-feeling locations into spaces homeowners actually want to walk into, helping the brand go head-to-head with Home Depot and Lowe's for small-tool rentals.
Position: Senior Graphic Designer
Before and After - Pineville, SC
New construction - Statesville, NC
Design Touchpoints:
a. Ready to Rent neon sign - Custom neon sign inspired by the physical rental tags on equipment in the store and the “Hot Now” neon signs of Krispy Kreme.
b. Print and Digital Tool Info Displays
c. Gondola signage
d. Wall mural featuring Sunbelt Equipment
e. Concrete Texture Wallpaper - we actually went to a construction site and photographed raw concrete walls to create this custom texture!
f. Water bottle labels - Free water (and coffee) is available as part of hospitality and highlight hydration safety.
g. Mini fridge graphic highlighting hydration safety